ABOUT VELVET STRANDS CO

Velvet Strands Co. was born from a deep passion for boosting confidence in girls like me girls who deserve to feel powerful, beautiful, and unapologetically themselves. As a Black-owned luxury hair brand, we’re committed to delivering premium-quality bundles that enhance natural beauty and embody excellence. Our CEO, Sarina Routh, started selling hair right out of her dorm room at Albany State University in 2020, turning hustle into vision and vision into legacy. What began with small sales and big dreams has grown into a brand that stands for confidence, culture, and class. At Velvet Strands Co., we believe luxury is more than a look—it’s a feeling, and every woman deserves to experience it.